MATTHIAS MOREL

Matthias Morel, BBA Aviation (UFV) - Partner

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Professional associations: Past Member of Abbotsford Chamber of Commerce and Vancouver Board of Trade.

Matthias is a graduate from the University of the Fraser Valley (UFV) and Coastal Pacific Aviation where he completed a Bachelor of Business Administration Degree (BBA) in Aviation. The program consisted of a bachelor in business administration where several business aviation courses are part of the curriculum including the completion of pilot licenses up to the Commercial and Multi/IFR ratings.

Matthias has gained much knowledge and work related experience. Some highlights of Matthias' professional aviation and tourism related experience include:

• E-marketing (SEO, PPC)
• Route feasibility studies
• Aviation related management theory
• Airport marketing
• Business plans & business start-ups
• Market research & analysis
• Familiarity of the C.A.R.S. (Canadian Aviation Regulations)
• Aircraft & airport operations & limitations
• Operational implementations & challenges

As a consultant, Matthias has worked extensively with YXX (Abbotsford International Airport) providing marketing services. These services consisted of researching new air route development, conducting trade show and promotional activities, managing airport advertising programs, and developing and implementing YXX’s marketing strategy. Matthias also has provided marketing consulting services to Air North, Yukon's Airline.

As a co-founder of Altitude Holding Group Inc., parent company of Altitude Consulting, Matthias works extensively on various projects including the development of HotelGymReview.com and Travel Tails Media Group.

During his tenure at UFV, Matthias was the recipient of a UFV Research Excellence Award for work completed on an air route feasibility study. Other significant milestones include co-founding Enerjet, a niche charter airline company, plus assisting with the initial development of Classic Canadian Tours, an Altitude Consulting client.

Matthias has great passion for the aviation and tourism industries, plus has been a life-long student immerging himself in its ongoing studies.