HARMONY AIRWAYS


Harmony Airways

Harmony Airways logo

About the Client

Harmony Airways was a scheduled airline based in Richmond, British Columbia offering service from western Canada gateways to Toronto and vacation spots in the United States, including Hawaii.

Campaign Goal

Increase awareness, generate sales and develop a qualified sales database for Harmony Airways' service from Vancouver Airport (YVR) to Honolulu (HNL) and Maui (OGG) among Yukon consumers for winter 2006-07 with partner airline, Air North.

Campaign Strategy

Develop a radio, print and rolling TV ad campaign with a call to action to:

  1. Harmony Airways call centre for an air only price point from Whitehorse to Honolulu or Maui, and

  2. Add sales lead contacts to Harmony's electronic newsletter database by driving traffic to the "More Hawaii" contest on the airline's website.

Campaign Theme

  • "From Whitehorse to white sands"

Campaign Time Range

November 20 through December 15, 2006

Campaign Sample Creative