AIRPORT TERMINAL CUSTOMER RESEARCH STUDY

Airport Terminal Customer Research Study

Altitude Consulting’s comprehensive Airport Terminal Customer Research Studies are tailored to help airport authorities and tenants better understand consumer trends, demographics and facility satisfaction.

Our customized airport terminal studies identify passenger, greeter and well wisher:

• Demographics
• Travel trends and preferences, including airline passenger:
  • Purpose of travel
  • Travel origin
  • Final destination
  • Departure time preferences
• Retail buying trends and preferences
• Overall terminal user satisfaction, including:
  • Flight information displays
  • Food and beverage
  • Ground transportation
    • Auto rentals
    • Shuttles
    • Taxis
  • In-terminal signage
  • Parking facility
  • Retail
  • Seating

Our Airport Terminal Customer Research Studies can help an airport authority and terminal tenants make strategic decisions regarding:

• Airport terminal operations, including ground transportation, parking facility and signage

• Customer service

• Flight schedules

• Marketing and sales

• Parking and airport improvement fee (A.I.F.) revenue

• Prioritise terminal improvements and expansion

• Retail, food and beverage product placement, price and promotion