We are a dedicated online and offline marketing firm motivated to push our clients skyward.
A team of trusted and proven travel and tourism industry marketing professionals - with an entrepreneurial spirit - are at the core of Altitude Consulting.
We specialize in travel and tourism industry marketing projects.
We eat, sleep and breathe online media, so much so that we have dedicated a website to highlight our Search Engine Marketing (SEM) and Social Network Marketing (SNM) services for organizations needing that extra boost with an online campaign at www.AltitudeSearchMarketing.com.
WHAT THE INDUSTRY HAS TO SAY
"Ross possesses tremendous ability and strategic thought - integral skills that have been well utilized in the present day success of YXX (Abbotsford International Airport)."
- Sincerely, Daniel Sitnam - President and CEO, Helijet International
WHAT WE CAN DO FOR YOU
Primary market research
- Accommodation customer research study
- Airline in-flight customer research study
- Airport terminal customer research study
Comprehensive marketing planning and critical implementation strategies
- Marketing communication plan
- Brand review consultation
- Online marketing strategy and management
- Product, service and package development review and consultation
- Website marketing plan consultation and development
Airport terminal sign plans and design
ROSS BROWN, BTM (TRU)
Ross is a veteran of the tourism and commercial aviation industry, with a strong focus in the marketing of both fields online and off-line. Outside of Altitude Consulting, Ross is an active entrepreneur and has co-founded a number of companies - the most notable being NaKeD Underwear, a revolution in luxury and comfort for men's underwear in an industry renowned for lack of choice and excitement. Ross has taken the marketing lead of several commercial aviation organizations, including Abbotsford International Airport (YXX) and Air North, Yukon's Airline.
LinkedIn profile: http://www.linkedin.com/in/brownross
MATTHIAS MOREL, BBA AVIATION (UFV)
Matthias is an accomplished marketer and aviation-savvy businessperson. He graduated from the University of the Fraser Valley (UFV) with a major in Business and Aviation. This included learning to fly and earning his Commercial Multi - IFR license. Intrigued by the business side of aviation, Matthias co-founded one of Canada's leading charter airline companies.
LinkedIn profile: http://www.linkedin.com/in/matthiasmorel
CAMPBELL RIVER AIRPORT
One of our most substantial projects was completing a business and marketing case for a runway extension that would accommodate corporate jets at Campbell River Airport (YBL), located on Vancouver Island. In fall 2009, YBL received $8.33 million in funding from the Government of British Columbia and the Government of Canada based on the business and marketing case we developed.
Over the course of the contract, we conducted extensive primary market research to identify deficiencies in YBL's Terminal Building, which lead to funding for facility improvements.
"On behalf of Mayor McDonell and members of Campbell River City Council I would like to thank you (Ross) and your colleagues for your informative and well-documented presentation to Council on June 3, 2008 regarding the Campbell River Airport (YBL) Marketing Plan and Runway Extension Business Case."
- Yours truly, Peter F. Wipper - Deputy City Clerk, City of Campbell River
THE REGION OF WATERLOO INTERNATIONAL AIRPORT (YKF)
Our team collaborated with the airport to create a business-to-consumer marketing strategy. The result? YKF secured the longevity of a newly established scheduled non-stop commercial airline service between Waterloo, Ontario and Calgary, Alberta.
"The Region of Waterloo International Airport (YKF) is pleased to have worked with Ross and Matthias at Altitude Consulting. During the summer/fall of 2007, Ross and his team provided a series of excellent ideas to increase awareness of the air services at YKF. Ross provided a thorough marketing strategy with numerous value-added and creative actions that were, most importantly, implemented with good results. Ross and his team at Altitude deliver strategic, cost-effective and pragmatic solutions."
- Jeff Schelling - Manager of Airport Development, Region of Waterloo International Airport